Step 0:

The effort towards discovery, research and preparation. Do these first.

1. Message Prep -

Gather intel and start getting visibility with your contact

• Research:
  • Google them
  • Linkedin profile
  • Posts / thought leadership / philosophies
• Engage:
  • COMMENT on post from them and company
  • SHARE & COMMENT a post from them and company
• Identify:
  • Common thread - city, passion, interest, sport, hobby.
  • Focus article - Instagram quote, Linkedin post, Article quote.

2. Define Your Value Assets -

Writing can only convey so much of your value.

Time to show your work.

A value asset is a file, video, audit, etc that shows hiring managers that you have done some research, can showcase critical thinking, and can offer some relevant ideas for the role and company.

Create Loom video including one of these...

• Video walking through a Digital Marketing Channel Audit on their business / a client's business
• Video introducing yourself & providing compelling 'why you' for a role in 60 seconds
• A quick "Thank you" video - offering to help in any way.

Include Call To Action of:

• Watch the short video
• Schedule a call via your Calendly.com link